unitmode blog.
The Empowering Consumers for the Green Transition Directive marks a fundamental shift in how sustainability claims function in practice. The EU no longer treats green messaging as a branding exercise; it now treats it as essential consumer information.
More Stories
Navigating the CMA Green Claims Code
January 15, 2026
The CMA's Green Claims Code gives businesses a clear framework for communicating environmental credentials. Here's how to stay compliant and how UnitMode can help.
The Risk of Silence: Why Greenhushing is Not the Answer
December 10, 2025
Companies that underreport or conceal sustainability initiatives to evade scrutiny may avoid greenwashing—but silence can be just as damaging to a brand as overstating progress.